D2C is nuanced. Building a site that is aimed directly at end customers doesn’t necessarily mean one that is transactional. When considering this route there are two simple questions: ‘Why?’ and then, of course, ‘How?’ - this article covers both.

AdTech and MarTech, two diverse worlds in marketing, are ripe for a closer collaboration. Leveraging AI, content personalization, and customer data platforms can bridge the gap and unlock a deeper understanding of customer journeys.

In an era of conscientious consumerism, a growing number of shoppers are seeking not just products but also the story behind them. They yearn for knowledge about a product's origin, its environmental and social impact, and the ethical practices of the companies they purchase from. Enter Provenance, a pioneering company committed to providing shoppers with unparalleled visibility into the sources and impact of the products they buy online.

Newstore bridges the gap between an online experience and the in-store world. It ties up the data between the two and provides the analytics to really monitor omni channel behaviour.

Too Good To Go has emerged as a pioneer in the food industry, making strides to combat this issue. Founded by Mette Lykke and a team of passionate individuals, this innovative company has harnessed technology to address food waste on a global scale.

Canyon Bicycles, a pioneering force in the cycling industry, has not only revolutionized bicycle purchasing with the Direct-to-Consumer (DTC) model but has set a remarkable standard for sustainability